Jira has been supporting two different text formatting styles – old wiki syntax (Server instances and long-living Jira Cloud instances) and new markdown syntax (default option in Jira Cloud with new issue view ).
Canned Responses for Jira Cloud comes with its own built-in visual editor which also supports the new markdown syntax.
Your templates should follow the syntax supported by your Jira instance.
Main differences in text formatting:
Wiki Style Syntax (old issue view)
Markdown Syntax (new issue view)
No direct translation. Can be replaced with Emphasis.
You may also want to check general markdown syntax for more elements.
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